What personal information do we collect?
We may collect PII from you, which might include your name, address(es), phone number, email address, financial information (like credit card number and expiration date when purchasing gift cards on our Website), account password, demographic information (such as your gender and occupation) and other information you directly give us on or through our Website (including the registration process) or emails or through our computer or mobile software applications, and/or on paper forms. We’ll use this information to contact you with additional information about our products and services. We may also collect PII from you when you sign up for our email alerts and e-newsletters, enter any sweepstakes, contests and promotions, respond to a survey or marketing communication, contact us through our Website’s Virtual Comment Card, or use certain other Website features. In addition, we may collect PII from you in the event you choose to sign up for our Royalty Program.
We may gather information about you from other sources. We may add this to information we get from the Website.
In addition, we may automatically log information about you and your computer. For example, when visiting our Website, we may log your computer operating system type, browser type, browser language, the website you visited before browsing to our Website, pages you viewed, how long you spent on a page, access times, Internet protocol (IP) address, and information about your use of and actions on our Website.
We may also log information using digital images called Web beacons on our Website or in our emails. We use Web beacons to manage cookies, count visits, and to learn what marketing works and what does not. We also use Web beacons to tell if you open or act on our emails.
How do we use your PII?
We may use the PII we collect from you in the following ways:
- To allow us to respond to your requests, concerns, or claims for information and/or services.
- To administer promotions, surveys, our Virtual Comment Card, or other Website features.
- To manage our Loyalty Program.
- To process orders for gift cards.
- To distribute email alerts and e-newsletters.
- To improve our Website in order to better serve you.
- To provide you with information about new products or services, contests, sweepstakes, and other special events, offers and marketing programs.
- To personalize your user experience and to help us deliver the type of content and product offerings in which you may be interested.
- To send periodic promotional emails (or postal mail) regarding products and services that we offer that may be of interest to you.
- To conduct research and analysis to otherwise measure the effectiveness of our products, services, and marketing programs.
Do we share your PII with third parties?
We are the sole owners of all information collected on our Website. We share PII with our parents, affiliates, subsidiaries, and designees, and with our franchisees.
Yet, we are not in the business of selling, trading or renting PII gathered on our Website; however, we may share aggregated, non-identifiable demographic information and statistics with our partners and advertisers.
We may use supplemental vendors to process payment transactions required to service a customer’s gift card purchase. We cannot, and do not, guarantee that these companies will not retain, share, store, or use PII for purposes beyond processing the payment for your purchase.
We may partner with other parties to provide specific services, such as sending postal mail, sending emails, analyzing data, providing marketing assistance, providing customer service, providing search results and links (including paid listings and links), and administering promotions. When using these service providers, we will share names, or other contact information that is necessary for the third party to provide these services. These parties may use PII (other than financial information) for purposes other than providing these services.
If we or our affiliates, or substantially all of our or their assets, are acquired, PII will be one of the transferred assets.
In addition, we may disclose any information, including PII, we deem necessary to comply with any applicable law, regulation, legal process or governmental request.
How do we protect personal information?
We use industry-standard encryption techniques when transferring and receiving consumer data exchanged with our Website. We have strict security measures in place at our physical facilities to protect against the loss, misuse or alteration of information that we may have collected from you at our site. Although we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that these security measures will prevent third parties from illegally obtaining this information.
How long is my information kept?
Do we use “cookies”?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer, Chrome, Firefox, or Safari) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies, some Website features may be disabled.
Any third-party websites linked to or from this website may have different privacy policies and practices. You should review the privacy policies on those other websites in order to determine how each website may use any personal information you provide. We have no responsibility or liability for the content and activities of these linked sites.
In particular, our website contains links to social media websites, such as Facebook® , YouTube® , and LinkedIn®. If you link from our website to those social media websites, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.
California Online Privacy Protection Act
If you are a California resident, we agree to the following:
- You can visit our site anonymously.
- You are able to review and change your personal information by emailing us at email@example.com.
- We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
COPPA (Children Online Privacy Protection Act)
We do not specifically market to children under the age of 13 and will not knowingly collect any PII from children 17 years of age or younger. When you disclose PII on this site, you are representing to us that you are 18 years of age or older. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed PII to us, please contact us immediately at 1-800-873-3633 or at firstname.lastname@example.org. A parent or guardian of a child under the age of 13 may review and request deletion of the child’s PII and prohibit its use.
If you prefer not to receive information from us, you may opt-out by emailing your information to email@example.com.
Last updated on March 6, 2017.