Feeling a little spicy on National Tartar Sauce Day, Frisch’s introduced our new Spicy Tartar Sauce! Spice up your favorites!
Category: Timeline Stories
All timeline stories.
Frisch’s Returns to Downtown
Frisch’s returned to Downtown Cincinnati, OH in June 2018, opening a Frisch’s Big Boy restaurant on the ground floor of the Carew Tower.
Coke is Back!
June 2018, CEO Jason Vaughn announced that Coca-Cola® was returning to Frisch’s Big Boy restaurants. Coca-Cola® reappeared at Frisch’s Mainliner restaurant on July 27, 2018, with other stores to follow. Cincinnati Reds catcher Tucker Barnhart was on hand to pour the first Coke at 11 am.
New Big Boy Introduced
A new, slimmer, friendlier Eastern Big Boy debuts at Frisch’s Covington, Kentucky, location and quickly takes his place on cups and bags.
New CEO Selected
Jason Vaughn, an experienced restaurant leader, is appointed CEO of Frisch’s Big Boy Restaurants Inc.
Food Stands Open at Great American Ball Park
Frisch’s opens two food stands at Great American Ball Park, home of the Cincinnati Reds, serving Big Boy sandwiches and French fries from two food booths. A Big Boy statue wearing a 1970s Cincinnati Reds uniform is installed in the stadium. The statue bears the number 46 to represent the year Frisch’s introduced the Big Boy sandwich at the Mainliner. Retired in 2016.
Exclusive Big Boy Ownership
The Company acquires exclusive ownership of Big Boy trademark rights in Ohio, Indiana and Kentucky.
Tartar Sauce Appears in Grocery Stores
Frisch’s famous homemade Tartar Sauce appears on grocery store shelves in Cincinnati and Dayton, Ohio.
New President Elected
Craig F. Maier, eldest son of Jack and Blanche, is elected President and Chief Executive Officer, following more than a decade of service to Frisch’s. Additionally, the Company launches its popular “What’s Your Favorite Thing?”® marketing tagline to advertising promotions.
Hartwell Introduces Drive-Thru Service
The Hartwell location in Cincinnati welcomes the introduction of drive-thru service that is rapidly expanded to all Frisch’s Big Boy restaurants. This move signals an acceleration to the end of the car-hop era.